Clinique Omicron Inc. uses automated data collection technologies to optimize the user experience on its digital platforms, improve the quality of its services and ensure the security of the information processed. This appendix describes the types of data collected automatically, their purposes, and the options available to users to manage their privacy preferences.

B.1. Details of automated data collection

Automated data collection is based on various technologies that enable us to track user activity as they interact with our websites and applications.

1. Cookies
Cookies are small text files placed on the user's device (computer, phone, tablet) when visiting a website. They are essential for the proper operation of the site and offer several functionalities:
- Essential cookies: necessary for site navigation and access to secure functions (e.g. user session management).
- Performance and analysis cookies: used to collect information on site use (visitor numbers, length of visits, pages consulted) for the purposes of continuous improvement.
- Personalization indicators: to store user preferences (language, display settings).
- Advertising cookies: facilitate the delivery of advertising content targeted to the user's interests (with explicit consent).

2. Spy pixels (web beacons or invisible pixels)
Web beacons are tiny invisible images embedded in web pages or e-mails. They are used to :
- Check whether an e-mail has been opened by the recipient ;
- Track interactions on online ads;
- Analyze user behavior on the site.

3. Log Files 
Log files automatically record certain information when you visit the site, such as :
- The user's IP address (often partially anonymized) ;
- Browser type and operating system;
- Pages consulted, duration of sessions and interactions carried out.

4. Traffic analysis tools (e.g. Google Analytics) 
Clinique Omicron uses tools like Google Analytics to understand user behavior and optimize the digital experience. These tools collect data such as:
- Pages visited, time spent on each page ;
- Source of traffic (search engines, social networks, etc.) ;
- Click-through rates and conversions.

B.2 Purposes of automated data collection

The data collected automatically is used with respect for the confidentiality of users, and is used for the following purposes:
- Optimizing the user experience: improving navigation, personalizing content and settings.
- Site performance analysis: monitoring of traffic statistics to identify user needs and optimize services.
- Security and fraud prevention: detection of suspicious activity, protection against cyber-attacks and management of security incidents.
- Targeted marketing (with consent): displaying ads tailored to users' interests and measuring the effectiveness of marketing campaigns.

B.3 Managing user preferences

Users of Clinique Omicron have several ways to manage the collection of their automated data.

1. Managing cookies via the website
- On the first visit, a consent banner is displayed to inform the user of the use of cookies.
- Users can accept, refuse or personalize their cookie preferences at any time via the cookie management center available on the site.
- Refusal of cookies may restrict certain site functions, in particular access to personalized content.

2. Browser settings 
Users can configure their browser to :
- Block all cookies;
- Delete cookies already saved ;
- Receive notifications before a cookie is installed.
Instructions vary depending on the browser used (Google Chrome, Mozilla Firefox, Safari, etc.).

3. Deactivation of analysis tools (Google Analytics, etc.) 
Users can disable the collection of data by tools such as Google Analytics by installing an available browser add-on. here.

B.4 Security of automatically collected data

Clinique Omicron applies rigorous security measures to protect automatically collected data:
- Data encryption for transfers of sensitive information ;
- Access control restricted to authorized persons ;
- Monitoring suspicious activity and security vulnerabilities ;
- Regular system updates to prevent security breaches.

B.5 Contact for automated data management

For any questions or concerns relating to the management of automated data, users may contact :

Chief Privacy Officer (CPO) 
E-mail : protectionrenseignements@cliniqueomicron.ca
Phone :  514-606-3350

Clinique Omicron undertakes to respond to any request relating to data confidentiality within a reasonable period of time, in accordance with the legal obligations in force.